I’m a dyed in wool Mac User, so for me USB3 hardly came into view. I do remember watching a USB3 demo on a Mac where it displayed sub- FW800 performance – and decided to leave it at that. However, the continuing need to pass on my video work to PC users for archive, and the achingly slow performance of USB2, forced me to at least check it out for myself. At least it would give me something to do whilst waiting for sensibly priced Thunderbolt storage and cables.

After all, the Mac world is still full of USB2 devices: cheap, slow hard drives and computationally undemanding stuff like mice and keyboards. Little USB sticks for storage to perpetuate ‘sneakernet’ file sharing. There is of course, that funny USB3 sticker on most PC drives that claims high performance and that may be good enough for our PC using brethren, but we’re Mac users – why not sidestep the USB3 ‘upgrade’ for the super fast world of Thunderbolt?

That’s the mindset that Apple appears to want us to hold.

But the new set of Ivy Bridge equipped Macs will get, courtesy of their new chip set, USB3 functionality. Will Apple connect this functionality into the OS? Or will they find a way to block it? Should we care?

The world of PCs has been using USB3 for quite a while, scratching their heads over the Mac user’s obsession with FireWire and the ‘Unicorn poop’ status of Thunderbolt. Why are Mac users so precious about FireWire? USB3 blows it out of the water! They want Thunderbolt speeds – for what? And connect them with $50 cables? If the devices are blessed with pass-thru ports – which so many aren’t? (see sidebar below) USB3 has hubs!

I purchased the CalDigit USB3 card which fits into the ExpressCard slot of my MacBook Pro 17” – the choice of CalDigit is significant, as it’s the only one that’s touted to work with pretty much any USB3 drive – other manufacturers of USB3 cards tend to only work with their own drives and thus missing the meaning of the U in USB.

I’m used to working on FW800 drives, and so intended to use cheaper USB3 bus powered disks for backup and for handing over to clients, who could use them on their PCs. However, when used as the main working drive with a disk intensive application like Final Cut Pro, it was obvious that the USB3 drive was a lot faster. FCPX was running far better on USB3 than on FW800.

Enthused by this, I did a quick series of tests of drive performance with the Blackmagic Disk Speed Test app, available for free from the App Store. And so, in reverse order, here are the results:

Of course, what’s missing from this test is the ultimate: SSD in Thunderbolt drive, but these are still eyewateringly expensive.

The £75 Western Digital drives represent the kind of value we’ve been used to with spinning disks, and I can affirm that they work very well with Final Cut Pro 10 – the WDs on USB3 have been my drive of choice for onsite editing, with the added advantage that they’re cheap and compatable and can be passed over to the client without too many caveats (having archived to other drives).

Is USB3 better than Thunderbolt? No – it’s a different beastie. Should we give up on Thunderbolt for USB3? Of course not.

Should Apple now accept USB3 as a non-competitve alternative for non-specialist media use? Of course.

In the days of Steve Jobs, I’d fear that USB3 would be disabled in the new Macs in a fit of pique. The adoption of USB3 in the new Macs would demonstrate a more universal approach from Tim Cook et al.

At least CalDigit offer the option to MacBook Pro 17” users – and for everyone else, there is, of course, the Thunderbolt adaptor for Express Cards. Oh the irony.

Side bar: Thunderbolt devices can be powered via the cable from the host, but only one device per port. So, Thunderbolt powered devices do not have a passthrough port. Powered devices can have passthrough ports, but these are a rarity as most manufacturers seem to feel a single Thunderbolt port is enough.

However, when you’re paying top dollar for a new technology, the idea that a device will only work as the single device on the chain is frankly anathema. Video ingest device with no pass through to a storage device? Storage device with no pass through to a display device? No wonder Thunderbolt is taking its time to get accepted when device manufacturers assume their product will exist in its own lonesome prefecture.