Creative Cloud – a line item on our invoices?

Premiere Pro reads timecode, has a better chromakeyer than FCPX, and has a basic workflow that makes sense. There’s loads to love. But today, I have revoked my subscription to Creative Cloud, and am reverting to CS6. Why?

It turns out that I earn my income using FCPX. It’s the tool that effectively puts food in the mouths of my family and keeps a roof over our heads. The same can be said of Sony and Canon cameras, but by and large, I’m perceived as an editor, and an FCPX editor at that.

FCPX is very important to me, and changes to FCPX have a direct impact on my family. If I were a carpenter, and somebody changes the way my saws or hammers work, I am very interested in that and will abandon the ‘trend’ in favour of the ‘reliable’ in a heartbeat. I have Adobe software – Photoshop, Illustrator, Premiere and After Effects – for a backup plan, for clients who are not Mac-based. I use it very infrequently.

Okay, so Illustrator is great for getting a logo out of a downloaded PDF from a company’s annual report. I can isolate it, scale it, then use Photoshop to rasterise it, and the screenshots I obtained, ready for animation. Whilst I like the new selection tools for cutting things out of a background, I don’t use it as much as a Motion Graphics artist would. I just need PhotoShop, Illustrator and AfterEffects as special ‘Swiss Army Knife’ tools. That’s just CS6. Maybe even 5.5.

One exception is Audition – my audio editor of choice, far better than SoundTrack Pro, immediately usable unlike Logic et al. Can’t do without that – if only to apply my Izotope plug-ins for voice-overs and interviews, and repair bad location audio. But I digress.

So Adobe are closing the doors on the ‘grandfather’ deals – folks who signed up to Creative Cloud early on at a 50% discount. CC is now established, those deals are gone.

I have been told ‘if you don’t get value from the Creative Cloud deal, you’re either not working or use other software’.

Boggle!? (note the use of the interrobang)

I am a freelance video editor. I need to work with the right tool for the right job. I need to remain up to date with my skills. My main editor is FCPX because of the kind of work I do – short form (1-5 minute). I use Premiere Pro for paid work 4-6 times a year because it does Time Of Day code, and it’s the editor of choice for a couple of clients – if they hire me to deliver a final programme, we work in FCPX. If they want to edit it further, I work in Premiere Pro so they can take it further.

So, I own CS6. I will have to pay £47 per month to be ready to edit stuff for those four Premiere Pro clients. That’s £564 per annum, and I will see less value from that than I do from – for example – an additional prime lens for my C100, or a budget for good plug-ins for my existing software.

So, here’s the solution: Edit software as a line item.

If you require me – a freelance video editor/director – to edit in Adobe Premiere CC, I will add £77 as a line item to my invoice to cover the cost of the latest version of the software. It’s a line item. Adobe have raised the cost of ownership for people who are NOT exclusively Adobe based, and that cost must be passed on, otherwise I am subsidising Adobe. I, a freelance artisan editor/director, am subsidising a global conglomerate organisation that cares not for my business or my success.

I don’t get the value from the Adobe Creative Cloud subscription because I don’t have enough clients who DO get the Adobe Creative Cloud subscription. Most of my clients don’t give a fig which edit solution I use. At £24 per month (grandfathered-in rate) Adobe CC was an expense I could swallow. At £48 per month, I need to draw a line. Maybe your line is different. I need to invest in many things – hardware, software, storage, archive, backup – and to have a £50 hit per month on something that doesn’t deliver that value, it has to be chopped. Nothing personal, just business.

Adobe doesn’t care about freelancers who major in other platforms (FCPX or Avid). This isn’t hyperbole, just a business situation. There are more people that Adobe want to court who will pay, than there are ‘special cases’ like the freelance market. The Creative Cloud makes it a little more hard line, is all.

The Creative Cloud let me down a few times when I REALLY needed it. My confidence in it has been trashed. Maybe Adobe can work out a system where ‘limited use’ users can keep abreast of the current edition and use the Suite on paying jobs for a top-up fee. Maybe that’s what the £77 per moth ad-hoc rate is all about.

Either way, it’s a line item on my invoices.

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3 thoughts on “Creative Cloud – a line item on our invoices?

  1. I agree with your reasoning about the CC Matt and also find FCPX fulfils all my editing requirements.

    However I’m about to sign up for the photographers CC package which includes Photoshop and Lightroom and cost around £100 per annum which you can pay in one lump. This to me seems like a reasonable deal. If it were for sale it would cost around £500 and one would normally update it within 5 years.

    I’ve been faffing around with alternative apps such as Pixelmator, which whilst being very affordable and excellent value just doesn’t have the sophistication of Photoshop and with Apple’s recent announcement that they will no longer continue to develop Aperture I’ve got to look to the future.

    My only worry is that the Photographer CC deal will increase in price in a years time and I’ll be back to where I started.

  2. I axed mine too. I basically used AI to pull png files out of eps files for logo overlays on client projects. Pricey $ outlay just to accommodate that process. I now just ask for .png files and more often than not their graphic designer has provided them with it. I too live in FCPX and with my camera gear, and have been happy with Pixelmator as a cheap and easy way to get basic graphic layouts handled. Great post.

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