Sony won it. They aced it. The S35 sensor e-Mount PXW-FS7 is the ‘camera of IBC’. What isn’t there to love? 4:2:2 10 bit internal recording at HD and 4K, 180fps for HD slomo, great ergonomics, every element of camera ownership carefully thought out.

So sorry, JVC and Panasonic – 1/3″ sensors just don’t cut it any more. 1″ is good – 2/3″ is a widely supported format for lenses. It comes down to this: if you have a camera that does less than 2/3″ sensor (x3) and does less than 4:2:2 at 10 bit, you’re toast.

Why didn’t Panasonic put a GH4 in an AF101 body?

Why is JVC mucking around with 4K on small sensor sizes? Who wants a 100 ISO camera?

Canon is dangling in the wind. If anyone is considering a C100 or C300, they are duty bound to look at the FS7 now – for the internal 10 bit acquisition, for the 4K option, for the variety of e-mount lens options, for the superlative ergonomics – why would you not?

Even the audio – FS7 offers 4 channel 48KHz 24 bit recording.

All the way, Sony’s PXW-FS7 is as exciting and as game changing as the EX1 and the FS100.