The ‘science’ of ‘awesome’?

What is it about manflu and training DVDs? Once again, I am confined to duvet, lines of lemsip cut with vitamin C ready for snorting, and I am watching the latest instalment of Per Holmes’ Magnum Opus – “Hot Moves – the Science of Awesome”. And once again, it’s an amazing watch.

This 115 minute long DVD/MP4 feature is an ‘addendum’ to the ‘Master Course In High-End Blocking & Staging’ course – a 6 DVD set of mindbending info, but rather than cover the mechanics of telling a story, or covering a scene so it will cut well, this DVD is about getting the trailer shots – as the narrator puts it, ‘awesome for the sake of being awesome’.

In his usual style, Per and his team hose you with information. It comes thick and fast – though I detect a slight slowing of in tempo in this iteration, though that could be the lemsip. You know an iconic shot when you see it, but the team demonstrate how and why these shots work. And variations that don’t.

Funnily enough, the audience for this production is probably a lot wider than previous titles, not only because it’s great for low budget indie movie makers, but because it taps into the virtual world. This is a must-have for 3d animators and motion graphics designers looking for a movie style.

But even if you’re just going to invest in a slider or even tape a GoPro Hero to a broom stick, you’re going to get some great ideas and solid learning from the title.

It’s ‘required reading’ (watching) if you already have the ‘Visual Effects for Directors’ series, and a fun intro to the style of Per Holmes if you’re thinking about jumping in, but remember that this is the fun bit. You’ll still have to learn the footwork with Blocking & Staging.

Any peeves? The download version is a DVD image which really wants you to use FireFox extensions. I much prefer a smaller straightforward MP4, preferably HD for my AppleTV. But that’s such a minor thing and I believe HCW may be going MP4 soon.

In conclusion, this is yet another solid training title from HCW that rewards repeated viewing and pulls no punches in delivering high quality and high quantity learning material.

Sweating the Petty Stuff

I’m putting the finishing touches on a simple set of ‘talking head’ videos destined for a corporate intranet to introduce a new section of content. Nothing particularly earth shaking or ground breaking. It certainly won’t win any awards, but it’s the kind of bread and butter work that pays bills.

However, there is a wrinkle. The client’s intranet is actually hosted and run by a separate company – a service provider. This service provider has set various limits to prevent silly things from happening, and these limits are hard-wired. If you have a special requirement, ‘the computer says no’.

One particular limit, which I will rant and rave about being particularly idiotic, pathetic and narrow minded, is that all video clips that users can upload to the system are limited to (get this) 12 Megabytes. That’s it. Any video, regardless of duration, cannot be any larger than 12 Megabytes. Period.

Another mark of bad programming in this system is that videos should measure a certain dimension, no bigger, no smaller. That may be fair if correctly implemented, but no. The fixed size is a stupid hobbled size and worse still, is not exactly 4:3 and not exactly 16:9, and not exactly anything really. So everything looks crap, though some look crapper than others.

Finally, the real evidence that the developers don’t actually understand video and don’t care about it either, the dimensions are not divisible by 8, therefore chucking the whole Macroblock thing in the khazi – digital video compression tends to divide things up in to blocks of 8 pixels and work out within those blocks what to do about dividing it up further. If your video dimensions are not divisible by 8, you get more issues with quality, performance and the like. It’s like designing car parks using the width of an Austin Healy Sprite, not caring about the fact that people who park can’t actually open their doors without bumping into other cars.

But the nurse says I must rest now. Rant over.

So, I’ve got to make all my talking head videos 12 Megabytes or less. How do you ensure this?

Well, method 1 is to monkey around with various settings in your compression software until you find something that sort of works.

Method 2 requires a pocket calculator, but saves a lot of time. You need to work out the ‘bitrate’ of your final video, how many bits are going to be used per second of video – if 500k bits per second are used, and the video is 10 seconds long, then 500k times 10 seconds is 5,000k or 5 Mbits.

Aha! But these are bits, the units of the internot. Not BYTES, and there are 8 bits in a Byte – believe me, I’ve counted them. We’ll leave aside another nerdy thing that there’s actually 1024 bits in a Kilobit, not 1000 (ditto KiloBytes to MegaBytes) – enough already.

So basically, 5 Megabits are divided by 8 to get the actual MegaBytes that the file will occupy on the hard disk: 0.625 in this case, or 625 Kilobytes.

So lets say I have a 6 minute video, which has to be shoehorned into 12 Mbytes. What bitrate do I need to set in Compressor/Episode/MPEGstreamclip/Whatever?

6 minutes = 360 seconds. Our answer, in the language of spreadsheets, is

((Target_size_in_Bytes x 8) x 1024) divided by Duration of video in seconds



which equals 266 kilobits per second, which is not a lot, because that has to be divvied up between the video AND the audio, so give the audio at least 32 kilobits of that, and you’re down to 230 for the video.

But if you have a 60 second commercial,


which is 1.6 Megabits, which is far studlier – 640×360, 128k soundtrack, room to spare!

So the 12 megabit limit is fine for commercials – but nothing of substance. The quality drops off a cliff after 2 minutes final duration.

But at least we have an equation which means you can measure twice and compress once, and not face another grinding of pips for 3 hours trying to get your magnum opus below 12.78 MBytes.